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Resource Articles
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Technical and On-Page SEO Resources
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Google Analytics Knowledge
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Case Studies


Google Search Recap: What changed in 2025?
The transition from a link-based retrieval system to an agentic, intent-driven environment reached its zenith during the 2025 calendar year.
Jan 2
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How to Unite SEO and Development Teams for Success
This article focuses on the contrasting priorities of SEO professionals and developers and explores the roots of their divide.
Mar 22, 20244 min read
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The Importance of Structured Data and Schema Markup
Structured data and schema markup are formatted specifically for bots to read, understand, and index accordingly.
Mar 19, 20245 min read
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Google Search Console Adds Interaction to Next Paint (INP) to Core Web Vitals Report
As of March 12th, Google has added Interaction to Next Paint (INP) into the Search Console's Core Web Vitals report.
Mar 15, 20242 min read
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Understanding Google's March 2024 Spam Update: What You Need to Know
The intent behind this rollout will be to reduce the amount of brainless, and useless content being pumped into the internet.
Mar 8, 20245 min read
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Case Study: How Quickly Do SEO Updates Affect Keyword Ranking and Traffic?
This case study covers the impact of SEO updates on a client's website performance, but also dives into how long SEO updates can take.
Oct 30, 20234 min read
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How to Improve Indexation: Making Google Notice Your Content
If your content isn't getting indexed, maybe it's time to figure out why.
Sep 14, 20237 min read
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Universal Analytics to GA4: The Importance of Legacy Data and Tips to Export
Because of the UA sunset, its a priority to save legacy data, especially for e-commerce and enterprise-level sites.
Sep 7, 20234 min read
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A Beginner's Guide to Creating Custom Fields in Looker Studio Using Regular Expressions
In this article, we will walk you through the process of creating custom fields using regex in Looker Studio.
Apr 27, 20235 min read
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Expert Tips for a Thorough Backlink Audit and Better SEO
A backlink audit is a crucial part of maintaining a strong presence and ensuring that your website is visible to your target audience.
Apr 12, 20238 min read
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What is Enterprise SEO? 8 Tips for Optimizing an Enterprise-Level Site
When it comes to larger organizations, enterprise SEO takes center stage.
Mar 27, 20234 min read
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