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Organic Share of Voice Calculator

Measure a brand's presence in search in comparison to its competitors.

Compare the online presence of up to 3 brands by analyzing their ranking keywords.

How This Tool Works.

Share of Voice (SOV) is a powerful metric that shows how visible your brand is in search results compared to your competition. Our calculator makes it easy to measure your organic SOV by analyzing live Google rankings for the keywords that matter most to your business.

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How to Use the Tool.

The process is broken down into a few simple steps:

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  1. Define the Players: In Step 1, enter Your Domain and the domains of up to 3 Competitors you want to track.

  2. Set the Keywords & Location: In Step 2, list up to 5 important Keywords you are targeting (one per line) and select the Google Search Country you want to check rankings in.

  3. Calculate Your Share of Voice: Click the "Calculate Share of Voice" button. The tool will then perform a live Google search for each keyword to analyze the top results and calculate each domain's visibility.

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Understanding Your Results.

Your report is presented in two parts for both a high-level overview and a detailed analysis:

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  • The Share of Voice Chart: The pie chart gives you an instant visual summary. It shows the percentage of total visibility, or "share of voice," that each tracked domain has captured across all of your keywords, based on their ranking positions.

  • The Detailed Rankings Table: This table provides a granular breakdown of the results. It shows you the specific ranking position (e.g., 1, 5, 18) for each domain on each individual keyword, allowing you to see exactly where you are winning and where your competitors have an advantage. An "N/A" result means that domain was not found in the top results for that term.

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