New Google Search Console Feature: "Query Groups" for Easier Topic Analysis

Google is rolling out a significant update to Search Console Insights, introducing a new feature called "Query Groups." This powerful addition is designed to give website owners and SEO professionals a much faster, higher-level view of the main topics their audience is searching for.

What Are Query Groups?

Query Groups is a new card within the Search Console Insights report that lumps together similar search queries into logical clusters or themes. Instead of reviewing a lengthy, often overwhelming list of individual search terms, you can now see lists of groups representing the core topics that interest your audience.

Google’s Explanation of the Feature

Google officially announced the feature, stating:

“We are excited to announce Query groups, a powerful Search Console Insights feature that groups similar search queries.”

They elaborated on the problem this solves:

“Query groups solve this problem by grouping similar queries. Instead of a long, cluttered list of individual queries, you will now see lists of queries representing the main groups that interest your audience. The groups are computed using AI; they may evolve and change over time. They are designed for providing a better high level perspective of your queries and don’t affect ranking,” Google added.

This emphasizes that the feature is purely for analysis and reporting, with no impact on a site's performance in search results. The use of AI suggests the groupings will be dynamic and intelligent.

How It Looks in Practice

The report provides a snapshot of the groups and their performance. For example, similar queries in the electronic space might look like:

• "connectors"

• "test and measurement"

• "magnetics"

• "power conversion"

The report provides quick performance data for each group. For instance, you might see that the "inductor" query group is getting 9% fewer clicks than it did in a previous period, giving you an immediate, high-level insight into content performance by product category or topic. Example provided from Google:

Availability and Requirements

The rollout of Query Groups will be gradual over the coming weeks.

It is important to note that this feature will only be available to properties that have a large volume of queries. For sites with a smaller number of queries, the need for this type of automated grouping is less relevant, and they will likely not see the new card.

Why SEOs and Marketing Teams Should Care

This is a major quality-of-life improvement, especially for SEOs who spend significant time manually organizing and clustering search queries from Search Console. Many seasoned professionals and agencies already perform this grouping via external tools or spreadsheets to better understand topical authority.

Now, with Query Groups, Google is automating this complex task. This makes topic analysis much more accessible to novice and beginner SEOs who are just starting to learn how to interpret their site's data, providing immediate understanding of their website's main topics and audience interest.

The introduction of Query Groups eliminates guesswork, providing an AI-driven blueprint of your audience’s interests and content opportunities. Don't waste time manually segmenting data or letting "Trending Down" groups silently degrade your traffic.

Let RankRealm transform this powerful data into a clear, strategic action plan, helping you precisely target high-value topic clusters and execute data-backed content optimization. Contact us today to learn how RankRealm can turn your Search Console Insights into tangible actions that drive growth.